“A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.” Jamie Beck and Kevin Burg
Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn’t until he partnered with photographer Jamie Beck to cover NYFW (New York Fashion Week) that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. These living moments captured in a still shot are more than photographs but not quite videos.
Beck and Burg named the process “Cinemagraphs” for their cinematic quality while maintaining at its soul the principles of traditional photography. Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own. The creative duo are looking forward to exploring future display technologies for gallery settings as well as pushing this new art form and communication process as the best way to capture a moment in time or create a true living portrait in our digital age while embracing our need to communicate visually and share instantly.
One of Beck and Burg’s first subjects was Canadian supermodel Coco Rocha. As in so many of their images, here also NYC is the stunning backdrop.
These evoke memories of pin-up girls from the 1940s and 1950s.
Beck and Burg’s love and passion for this complex, crazy, restless, wonderful city is palpable in the following few images. It is a place always on the move, with daily little miracles happening around you.
NYFW would not be what it is without Anna Wintour, the English-born Editor-in-Chief of American Vogue, who has become and institution throughout the fashion world.
Just look at the reflection of her dangling leg in the mirror… Purely amazing… 🙂
It’s somewhere between a photo and a video, a piece of artwork that seeks to perfectly capture a fleeting moment in time. Just like this one. A few seconds of motionless passing time captured for eternity.
“I was shooting a building to make a cinemagraph one day, and nothing moved. I thought, well this is dumb, but then the light changed, a bird flew by, and I realized that everything is alive. I just had to start training my eye. I had to start visualizing cinemagraphs.” Jamie Beck
And the last one for today. To be honest, although I have an infinite passion for photography, sometimes I feel something is missing. You capture the moment, but it is merely a snapshot of the moment that often fails to reflect the whole experience and meaning of that moment. A video would be too invasive and could ruin “the moment”. A cinemagraph is the perfect combination of the two. It raises the ordinary to extraordinary in the split of a second. Oh my… I can almost smell the sea, feel the wind in my hair, and the sun on my skin.
Have a wonderful evening,